Your Personal Marketing Publication

Posted on October 11, 2010


Did you hate taking notes in History class during those high school years? Remember having to write dates, names, places and people involved in all the events that made History happen?

It’s time to do it again!

Your band’s history is something that should be written into a book. Not for someone else to read, per se, but to keep track of all the people in your history, the places, events and dates it all happened.

There is no definable place to begin, but here’s a good one. Try – TODAY. Start keeping track of your ideas, your actions and of course, your results, starting now. The best things you will learn about marketing and promotion will ultimately come from what you do … and what you don’t do.

Try keeping a list of the clubs you’ve played. How was the crowd reaction? When did you go on stage? How many bands played? How long was your set? Did you get paid? How often can you book a gig there, and who is the booking contact? Are you sure that person is still the booking contact? If you have a book with their name and number, you can call and find out … maybe you’ll find out they need a band Friday for a paid gig. Call and ask … you’ve got the info, right?

Who have you approached to stock your CD in store? How many copies did you give them? Now ask yourself … how many copies do they have left in store? Have you offered a poster for the window, or any information about up coming local performances so they’ll consider putting you on the front rack? Have they hung your poster? Do they know that you are telling fans they can buy your CD in their store?

Without the name of the storeowner and a telephone number, you can’t ask those questions. Each time you get shelf space, you need to keep all that info and maintain regular communications.

The creativity you choose to create it depends on your personal organization. Some recommendations include – a few good pages that have names alphabetically with their contact info (email, telephone) and maybe a list of locations the same way with their contacts listed alongside them.

How you do it is up to you, but I’m trying to impress upon you that the history that you record is going to help you develop further into your career over time. You should be able to look back and see where your CD’s were when they sold the most, to whom and for how much. Those people might be the first customers for your next release.

Here are some good titles to keep in mind:

Club List
– Location (cross this info with fan lists and their locations for promoting shows)
– Booking agent and most direct telephone to reach them.
– Email.
– Club capacity.

– Load-in and parking information.

– Store Location.

– Purchasing Agent
– Telephone and Email.

– How many CD’s they took and what is the pay structure. Cash – consignment.

– The DATE you brought the stock in.

– Station listings with Dial Position. (ex. 107.3 FM)

– Program manager.
– REQUEST LINE – give this to fans and ask them to request your music!
– Dates music was delivered and who you actually spoke to about it. What they said!!

– Column writers and their contact info.

– Circulation deadlines for article submissions.
– Websites that will accept contributing writers.

– Blogs, Blogs, Blogs – some blogs you can randomly submit to on your own.

– Forums. Some music websites have forums that you can join and post to daily.


– Names, emails and even telephone numbers.

– Fan locations so you can market shows in their direct locations.

– Fans who are willing to post info about you on their social networks.

Your Social Networks
– Keep a list of sites and passwords.

– Seek out new sites to get your info on.

– Be sure it’s done professionally, and consistently.

– Active musicians in your area.

– Fill in musicians in case someone in your band is unavailable.

– Artists who play your area regularly and might want to share a showcase.

– Build relationships with them and cross promote – more on this in a later article.

These are just a few thoughts to get you rolling and as you review each month’s worth of work, feel free to type it up in Microsoft Word or use an Excel spreadsheet. Before you know it, you’ll be looking at a PR machine!

Your history book will make a great presentation once you have a pro history. Looking back on years of music, some of the best selling books have included stories Nikki Sixx tells, Ozzy shares and even the stuff people write about Kurt Cobain is a big seller. The historical memoires you keep today won’t just get you to where you want to be; they might line your pockets after you arrive.

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