The Ingredients To A Well Baked Press Kit

Posted on October 30, 2010


I just like to offer a reminder once in a while to keep friends on track with the tools for success. If you’ve been tinkering with your press kit, here’s a decent list of materials to get it together.

1. Package it in something more than a jet-black folder. Give it a little flair so it stands out. Get a logo on their with a band name so it’s not the same as the other 342 folders in the A&R Reps office.

2. Open the folder and the top sheet should be the cover letter. This letter will differ from the A&R Rep to the Booking Agent, so be prepared to switch that letter with each kit you send out.

3. Make a solid 1-page band bio. This page is reviewed and flipped past most often on the first review of the kit, but they always come back to it. Keep it simple and make the statements direct without over blowing the talent review. You don’t have to state the guitarist is an Yngwie clone or the singer belts it out like Robert Plant. Just review the “who we are” and “what we’ve done” and keep it to one page.

4. Here’s a good place to expand on your potentials. The fact page! Do you have an active fan list of 600 artists that come to local shows? Include that. Does your Myspace page boast 22 thousand plays? Include that. Somewhere in the 1-Page fact sheet, give them a bulleted list of key sales points that make you shine.

5. The elusive photo that no ne can agree on. Make it a black and white 8×10. Sure, you can do color, but black and white is less expensive and adds mystery to the band believe it or not. It’s still an industry standard for bands.

6. Have you got show reviews, CD press clippings or magazine articles? How about some online stuff? A couple of neatly presented photocopied sheets of these clippings go a long way.

7. Here’s the music part – include a copy of the CD. A little trick I also use is to send along a CDR of the top three or four songs from your CD. Put it in a white sleeve and label it, top tracks from the official CD. Trust me, it’s a plus.

8. The contact info! You can put all the copyright info and what not, but it’s not necessary. What is key is that every piece of material that can be separated from the others has your contact info on it. Even just a name and number. If the CD gets put in the car, but the contact info is on the case only, chances are it may never come together again. I have a CD from a band in Sweden that wanted to work with me and they didn’t put any contact info on it. They just sent the CD with a letter that said we want to work with you. I would love to, but I can’t reach them.

Keep all this together and assemble those press kits with love, care and pride. They may the thing that makes or breaks you. Like good cooking, the proof is in the pudding.

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